Teal Tips
Leading professional nailcare brand OPI has teamed
up with Ovacome to launch Teal Tips: an initiative to encourage
women to wear teal coloured nail polish and prompt awareness of the
fourth most common cancer affecting women in the UK.
Teal is the recognised colour for ovarian cancer and an
up-and-coming shade in fashion and home decor. OPI and Ovacome hope
that by wearing the polish, women will get their friends and
colleagues talking about the disease and its symptoms.
Ovacome's patron, actress Jenny Agutter, is the face of the
campaign.
OPI's UK distributor Lena White is donating £1 to Ovacome for
each bottle of its Ski Teal We Drop shade it sells during March in
outlets such as Harrods, Selfridges and John Lewis as well as
salons and spas throughout the country - click here to find
an OPI salon near you.
Bottles sold during March will carry a label highlighting
Ovacome's BEAT campaign, which spells out the main symptoms of
ovarian cancer:
- B for bloating that is persistent and doesn't come and
go
- E for eating less and feeling fuller
- A for abdominal pain
- T for telling your GP
"We
are delighted to have the support of OPI with such an innovative
and novel campaign. We hope that as many women as possible will
wear Ski Teal We Drop, and as well as looking fantastic will be
helping raise awareness of ovarian cancer and its warning
signs."
Ovacome chief executive Louise Bayne
Lena White at OPI is pleased to be involved in such a proactive
campaign. "Colour remains an important force in nails, as well as
in all aspects of our lifestyles. In the world of nail colour, teal
is the new black. One look at spring 2011 fashion and beauty trends
and teal is seen everywhere. Colour is linked strongly to emotions,
nail lacquer offers a way to express those feelings and make a
statement."
Look out for updates on the campaign on Facebook and Twitter
(#tealtips). And if you use Ski Teal We Drop in an awareness or
fundraising event, send Ovacome your photos showing how you got
behind our campaign and painted your town teal!
To directly order your bottle of OPI Ski Teal We Drop for £10.50
contact Lena White on 01923 240010 or visit www.lenawhite.co.uk
Credits
Andy Scaysbrook - photography
Hobbs - Jenny Agutter's suit
