Contacting your local press
Local press can be a fantastic way to publicise your fundraising and raise awareness. Please use the information below when writing your own press release.
About ovarian cancer
- Approximately 6,500 women are diagnosed with ovarian cancer each year in the UK.
- It is the most common gynaecological cancer in the UK
- 5- 10% of cases have a genetic/ inherited basis
- Approximately 75%of women have advanced disease at the point of diagnosis
- The average number of GP visits by a women before correct diagnosis is four
- There is no current screening programme but the UKTOCS trial is looking at whether screening can lead to earlier diagnosis.
- Three symptoms agreed by ovarian cancer experts which can be due to ovarian cancer are: Bloating (persistent), Eating (difficulty eating) and Abdominal pain.
Ovacome is the only nationwide support group that helps all those affected by ovarian cancer including women, family, friends and health professionals. The charity is the result of a tireless campaign by Sarah Dickinson. When she was diagnosed with ovarian cancer it became apparent that there was a lack of information and support for people concerned with the condition. As a result of her campaign, the charity was formed in 1996. Membership now stands at nearly 6000 people across the UK and is continually rising.
Ovacome members want to raise awareness of ovarian cancer, share personal experiences, link patients and provide information on treatments, screening and research.
If you would like more information on the charity or more information about ovarian cancer please get in touch with us, and we can also help you with media contacts.
Writing a press release
Make sure you leave yourself plenty of time to write and send your press release to local media. It is also a good idea to follow up with a phone call to ask the journalist if he had received it, and to ensure your event is in the office diary.
Local newspapers like stories with pictures so think how your event could generate an interesting photograph and invite the newspaper to send a photographer too.
Press releases need to give basic information: what is the event, when is it, where is it, who is running it and why?
Remember to date the press release and to give a named contact for further information. Make sure the contact will be available.
Key points to consider:
- A good concise title,
- Contact information and full event or activity details, like when it is, what time, where is it taking place, and how much it will cost or for an activity what kind of preparation was involved.
- Include facts and figures about ovarian cancer and Ovacome,
- Quote from Louise Bayne CEO of Ovacome
- Send a good picture with your press release to encourage local press to include your story!
- Explain your reasons for the event/activity. You can talk about the charity or somebody who has inspired you to fundraise.
- Finish with a call to action and/ or information on how to donate.
Don’t forget to provide Ovacome’s details when speaking to the press, as we are happy to follow up any media contact or enquires.